Relationship Equity With certitude, Customer relationships does not sustain themselves and should not at all be taken for granted. Practically-...

Loyalty programs: The product, policies and procedure revolve  around center of Loyalty management and customer retention. Loyalty programs are integrated...

Source: Google Images With the customer life cycle (CLC) approach, organizations look forward to manage each interaction and every touch...

Source: Google Images   Let us Understand Customers Better The host of strategies are devised through proper understanding of current...

Source: Google Images The prominence of relationship marketing is not just due to the rise of services, technology, and information-oriented...

According to Paltmier “The progress of the relationship marketing theory and practice can be examined from a number of effectual...

Source: Google Images Meaning and role of relationship marketing Relationship Marketing -The process of creating , maintaining  and enhancing strong...

Source: Google Images “Relationship marketing has experienced colossal growth—both in academia and business practice (Srinivasan & Moorman, 2005)—and the existence,...

Though seems as a quiet recent term- “Relationship” is accepted largely and ardently by scholars, researchers and marketers, entrepreneurs. Relationship...