Source: Google Images “Relationship marketing has experienced colossal growth—both in academia and business practice (Srinivasan & Moorman, 2005)—and the existence, benefit, and management of customer-marketer relationships have received increasing academic attention over the last decade (Price & Arnold, 1999; Swan et...

Though seems as a quiet recent term- “Relationship” is accepted largely and ardently by scholars, researchers and marketers, entrepreneurs. Relationship marketing was a breakthrough attempt by Leonard berry, professor at Texas A&M University, in 1983. He took initiative in coining the...

Source: Google Images   Customer loyalty is the crux of the business success. It is always challenge to have customer as the central pivot of business. We know that customer loyalty building is never easy still can be at the core...

Source: Google Images   Introduction You can’t shake hands with a clenched fist. —Hon. M. K. Gandhi Relationship Marketing (RM) is the most admired and thought provoking notion in the recent marketing literature. The most apt and pragmatic initiative has been...

Source: Google Images Time is the stuff of which life made up of. In the windmill of life, ample opportunities come. We are buzy in either making money or building assets. Most of the times we are so much engrossed in...