The evolution of Relationship Management concept Almost two and half decades back, the focus of marketing practices started to shift from product to customer centricity. It was considering the existing customers as the center of business. There was sea-change in the...

Customer Relationship Management, If relationship marketing is the science or physics of relationships, then customer relationship management represents its application or engineering. Most of the big businesses are actively implementing some aspects of relationship marketing. Customers who get satisfied plays prime...

Source: Google Images The individual customer care personnel with whom customers interface is related ,often represent the most vital vehicle for building, maintaining & upholding strong customer relationships. In numerous cases, a firm’s primary relationship marketing investment should go toward hiring,...

Relationship Equity With certitude, Customer relationships does not sustain themselves and should not at all be taken for granted. Practically- Not all relationships remain to be the same. Hence businesses have to glance at each strong individual relationship with customers and...