A QUICKSILVER ARENA OF TRADE

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Management domain and recent business practices are undergoing through rapid, massive and unprecedented changes. To sustain and bloom in such a quicksilver arena of trade and business- no single success formula is sufficient. We need to know that under the aegis of effective top Management directives, strategic business units must work and evolve with rigor into the daily tactics in competition encouraging different managerial functions.

Employees have to be multitasking, versatile and pioneering in their approach. Each one of them should use their distinctive fortes, rare talents and phenomenal potential. Hence employee should operate in supportive way towards the peers and subordinates for accomplishing the business growth. Varied skills acquired in long run, right attitude developed and vast boundless ken by employees prove to be the strategic prerequisite for sure triumph in the competitive world.

As seed needs conducive environment, sufficient sunlight, abundant water supply and fecund land to grow; workforce too needs to create rejuvenating milieu, enough guidance, adequate confidence and growing engagement towards profession by performing duty. The touchstone of success is the remarkable progress in ongoing nurturing in the preferred field. Yet individual endeavors are insignificant as compared to efficient cross-functional team efforts.

We need upbeat marketing strategies to target chosen market segments, position brand in the mind of existing and potential customers. We have to  encourage sales through promotional activities, personal selling, direct marketing, publicity, public relation and advertising. It is obvious that one should be up breast with the recent dynamism in soft techno savvy tools and ICT applications used in understanding the ever-changing trends of commerce.

Business is made up of combination of logic and intellect, different hues of emotions and decisions, observing multilateral behavioral patterns as well as unfathomable trade-wisdom of the employees -clientele networks. It consists of success and haps, boon and bane, good and bad. In unknown terrain of ups and downs- the business rolls or unfolds. It depends solely on employees’ approach to deal and enhance their responses towards the stakeholders so as to strengthen the corporate relationship.

It leads towards common business goals and reaching the peak of brand recognition. It can be witnessed through  stronger customer relationship with complex yet promising way. Trust, cooperation and collaboration creates a lasting bondage among company and its customers. Loyalty is still kept by customers intact with the business behemoths.

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