Loyalty programs: The product, policies and procedure revolve  around center of Loyalty management and customer retention. Loyalty programs are integrated carefully. The types of Loyalty programme are: Appreciation, Rewards, partnership, rebate & affinity. Usage of different cards is the easiest way...

Source: Google Images With the customer life cycle (CLC) approach, organizations look forward to manage each interaction and every touch point with the firm objective of customer retention. CLC works in four phases: reach, acquisition, conversion and retention Reach The novel methods...

Source: Google Images   Let us Understand Customers Better The host of strategies are devised through proper understanding of current competition, customer expectation, environmental scanning, better technology, service, advertising medias and so on. Customer feedback and company response to it is...

Source: Google Images The prominence of relationship marketing is not just due to the rise of services, technology, and information-oriented firms, but also to the rise of strategic network competition. To be successful (both individually and as a network), the firms...

According to Paltmier “The progress of the relationship marketing theory and practice can be examined from a number of effectual viewpoints, which is depicted by the existence of three primal schools of thought: The Nordic School, The Anglo-Australian approach (The Cranfield...

Source: Google Images Meaning and role of relationship marketing Relationship Marketing -The process of creating , maintaining  and enhancing strong ,value-laden relationships with Customers and other stakeholders. Relationship marketing is based on the premise that important accounts need focused and continuous attention....